By

VALUE – Where is it Found in Installation

For years the term value has been bandied about throughout the flooring industry, but when it comes to excellent installation where is the value?

Until recently the real value associated with installation of flooring products has only received lip-service from retailers trying to close a sale by consoling customers who’ve previously felt the sting of poorly installed products.

“Will it wrinkle, bubble . . . what happens if it starts to come up?” These are only some of the questions asked by concerned customers at the point of sale. Generally, the salesperson will answer, “Oh, our installers are the best and we provide full warranty.” However, being the best is not always reflected in an installer’s pay. Moreover, why would a salesperson say their installers are the best then go on to undo that thought by mentioning full warranty in the same sentence? Read More

By

FLOORING: An Industry In Crisis

In The Beginning…

The snake eats itselfThroughout history various industries have encountered crisis for one reason or another. It is as inexorable as the sun rising in the east and setting in the west, and was generally considered a byproduct of business brought about by its cyclical nature. However, history provides no better example of self-inflicted crisis than the floor covering industry. The snake eats itself.

In order to understand how the flooring industry has arrived at its current state one must examine the cause and affect factors that brought it to this point, so let’s go back to the beginning relative to this point. Read More