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The Decline of Carpet

The decline in carpet is due to one thing and one thing only: Poor quality.

Our industry has killed itself by selling products designed to meet a price point over tangible performance. The worthless warranties and those who sell them are only nails in the coffin.

The increase in hard surface sales IS NOT because people like living on hard surfaces and IT’S NOT about indoor air quality.

It’s because the plastic garbage being passed off as carpet does not perform as desired, promised or expected. Consumers don’t love hard surface they just hate carpet!

PROOF? You want proof that what I say is true?

OK, consider this, since the dawn of humankind, back to the days of cave dwellers and up to the year 2000, humans have sought to live on soft surfaces. This is fact. It has only been the past 15 years that humans have sought to live on sticks and stones … ((and we all know what they say about sticks & stones)) … has the human species under gone some sort of unique alteration in these past few years that makes us want to uncover the cave floor and live on rock? Hardly or the sale of area rugs would not be as popular as they are. No, we humans have simply been the victims of deceptive marketing schemes on a grand scale.

THE GOOD NEWS

The good news is, today’s consumers will come to realize what humankind has known and understood since the dawn of time: soft flooring in our caves is good. It makes our nest warm… And it’s really that simple.

Soft surface will come back in favor, and when it does, it will be natural fibers and it will be quality product. How so you ask? Because the one thing hard surfaces have done is prove people will spend more on quality flooring if the value they perceive is real.

WoolSell real, sell wool!!!
Buy real, buy wool!!!

Baaaaaaaaaa~ahhhh

David Hunt
David Hunt is a strong proponent of education in the floor covering industry. He has spent countless hours sharing his experience in the business of The Vermont Rug Company on several websites. It's hard to categorize David: He is a renowned woven goods master in great demand. David and his wife, Charlene, teach and have provided educational opportunities to installers and have offered guidance to all who seek to learn. David is also active and, no doubt, influential in his community. But it is apparent to all who know him that his true love, beyond his wife and family, is for the flooring industry and his fellow flooring professionals. We here at TheFloorPro.com are proud to count David Hunt as one of our treasured members.

5 Responses to The Decline of Carpet

  1. Heidi Sabe says:

    It is time for us to replace the carpet in our house and after joining this group and reading about the diff. Kinds of floors and today’s quality, I am highly confused as what to do.

    • Jim McClain says:

      Well Heidi, I hope you will take the time to post your questions and concerns as a new topic in one of our forums. We have a lot of pro members who like helping consumers and DIYers find solutions.

  2. Joe Blake says:

    Compared to 15 years ago, carpet sold today is garbage, and about 2.5 times more expensive.

    We refurbished our home in 2000, paid $18/yard for 200 yards of Nylon carpet, 9/16 height, 16 strands/inch, 16 twists per inch, installed with padding. Don’t know what the denier is, but it appears to be about 50% greater than anything I can buy today.

    When we visit retailers, or have them visit us, we provide a sample of our existing carpet. They then show us carpet that is “comparable”, where comparable means crappier quality, crappier looking and $50 a square yard.

    I would rather litter my floor with $5 bills than replace my current carpet with the crap being sold.

  3. Ken Frango says:

    This article seems a bit duplicitous as carpet sales are close to half the marketshare, with about 60% commercial and 40% residential, those stats are estimates and vary a few points either way year after year but remain fairly true. Overall, half of all floor covering is carpet (synthetics encompassing an overwhelming majority) the other half of the market is everything else. That seems to me to be a pretty healthy marketshare, and many of the latest synthetic fibers (IMHO) sure do give wool a run for the money when it comes to durability, hand and value.

    I do believe that consumers have realized that a soft surface or the softest surface is a poor choice for high traffic areas, therefore they have embraced “sticks and stones” floors- contrary to what the author suggests. The evolution that has taken place in the last two or three decades has been that sticks and stones became the permanent floor throughout, and carpet went from wall-to-wall to accent and area rugs. Also, this happened in large part due to abundantly poor wall-to-wall carpet installation; where installation would often fail long before the material wears or even uglies out.

    When it’s all said and done- the industry has evolved to a win-win-win, where consumers win because they get to enjoy both hard and soft surfaces, floor dealers win because they get to sell multiple coverings for the same floor space and versatile flooring installers win because they install more sq. footage per contract.

  4. Seasoned Flooring Inspector says:

    The industry has ruined the carpet for the general public, and having sold them a crap for years, the industry is now moving on to laminate flooring. Having inspected thousands of floors people are now going to tile floors at which time the large companies will also ruin this material as well with poor quality. As for myself I doubt that I would every purchase a cut pile carpet, laminate floor, or tile made by any of the big manufacturers. Their warranties mean nothing and their products are crap.
    Seasoned Flooring Inspector for 30 years opinion!

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